Why MLM Essential Oil Companies Can Be A Good Thing

Why MLM Essential Oil Companies Can Be A Good Thing

by | Nov 25, 2019 | Yarden Notes

Have you heard that multi-level marketing essential oil companies are part of what’s wrong with our industry? Perhaps you even heard it here?

It’s true. There is a tendency to blame unsafe practices and the overuse of essential oils on these kinds of companies, and that’s not without cause.

But it’s also not the whole story.

In 2013, Sylla wrote a series of blogs she calls, “Confessions of a Vintage Aromatherapist,” and one of those confessions was “I LOVE MLM Companies.”

Given some recent experiences, she decided to write an update on this post. Here it is:

I confess. I’ve said many negative things in the past about the multi-level marketing (MLM) companies that have sprung up in the last 20 years. I don’t like the way they operate using “pseudo” science, promoting extreme undiluted use and daily doses in water or capsules. I’ve accused them and judged them and called them names, and I’ve walked around with my feathers ruffled for some time. But I realized that this toxic anger actually harms me, and I’ve been learning how to release it. In doing so, I’ve come to understand how important this process is to my well-being. I’ve also discovered a few good things about these companies who I’ve treated like enemies, and it feels so much better to think about them in this light. The truth is, I’m actually thankful for them for several reasons.

First, they have been the single most influential factor in the exponential increase of people using essential oils throughout the last 15 to 20 years. I thought we did a good job after 9/11 of spreading the word on how helpful oils can be daily, but these companies get the award for inspiring the most widespread use in the masses. In a way, they’ve stolen my dream. I decided a long time ago that I wanted to help the world through aromatherapy, and these companies are so big now that my education has become a drop in the bucket. I still don’t agree with their methods, but they’re able to appeal to and introduce aromatherapy to people who may not have ever tried it, and thus they have opened a new population up to the oils that we love. This has had a huge impact worldwide, and oils are no longer considered “taboo” or “new age”.

Secondly, I have met some wonderful people who got started with these companies but moved on when they realized something was missing. Many people learned basic introductions from these companies and then became deeper seekers of truth and knowledge without the hoopla and sales pitches. This makes “IPCs” or “wellness consultants” tremendous sources for new students and customers for the educators and essential oil businesses in our field. Sure, some of these beginners may never move forward from where they start, but plenty will, and they are going to need the quality education and products that we already provide. Ideally, we should let go of the idea that it’s “us” against “them” and see that we’re all in this together. One by one, I’ve helped so many students see that education is empowerment, and that we make good choices once we realize what we don’t know!

Thirdly, I’ve found that once these new students have some knowledge to work with, they begin asking great questions. They make us research and look into their claims, and that process can impact all of us in many healthy ways. The whole industry has experienced a growth of knowledge and information in the last few years because of this. They also keep me on my toes. Now, whenever I hear a new claim, I go look at the research for myself, which gives me a good mystery to follow up on. In fact, one company created a fabulous research database that includes many oils and is freely accessible to all.

Another great result is that our students are challenged and intrigued by the things these companies and their associates put out, and they end up following rabbit holes and producing some fabulously-referenced papers that shake things up—something I love to see happening!!!

Finally, because of their financial power, they are able to donate to hospitals, including large donations for wellness centers, so more oils are available to those receiving care. This is a great leap forward into helping aromatherapy become more mainstream in integrative care. And this is big in my book.


More recently, I found the most wonderful set of books that I now use exclusively. And guess what, they are by Dr. Scott Johnson, who is now with DoTerra. I have enjoyed using his earlier book Evidence-Based Essential Oil Therapy: The Ultimate Guide to the Therapeutic and Clinical Application of Essential Oils. Scott and I connected over a Facebook post, began conversing, and I realized that I totally missed this book Medicinal Essential Oils: The Science and Practice of Evidence-Based Essential Oil Therapy because I had my blinders on. Once I reviewed it, I saw what a valuable resource this is for our community. Then I discovered even more, a book called Supercritical Essential Oils: A Companion Resource to Medicinal Essential Oils, which covers all the CO2 extracts and more, including herbal therapy. These two giant books are fully-referenced and are my new go-tos, especially because of the safety data including medication contraindications in detail.

So you can see why I do love these companies and maybe they didn’t steal my dream after all. It wasn’t mine to begin with, and they have helped create my dream by spreading the love of these oils. And it doesn’t look like that’s going to slow down, so perhaps I could congratulate myself for having that dream so long ago, and others who also had that dream, who helped enable this spread. So yes, I am grateful for these companies afterall. 

Sylla

Here’s the one thing I know for sure: If we can find common ground, we have a place to stand together. I believe it’s that act that makes all the difference.

So I want to know, do you find yourself on one side of the aisle or the other when it comes to MLMs in the aromatherapy industry? If so, what do you see as the benefit of coming together, no matter your perspective?

Leave us a comment here to tell us where you stand on this sometimes controversial issue.

The Truth Behind Aromatherapy Schools of Thought

The Truth Behind Aromatherapy Schools of Thought

by | Aug 9, 2014 | History

Recently, the aromatherapy world has begun discussing the truth behind the so-called “French,” “German,” and “English” aromatherapy “schools,” as if they actually existed.

I am thrilled to see this topic come up because the idea of these “schools” has baffled me for some time now. I would definitely advise reading Gabriel Mojay’s open letter to me on this subject here. He says, “In a nutshell: the so-called ‘French’ and ‘British’ labels are being used to mislead and mystify.“

In reality, depending on the need, there are only three methods of essential oils use: topical, oral, and inhalation (or external, internal, and environmental). Although, as Gabriel points out, the integrated therapeutic discipline of Aromatherapy should combine these methods. The different “schools” get the methods of aromatherapy correct, but that’s about the extent of their accuracy.

So where do these “schools” come from? To explain, I’ll need to dive back into the history of aromatherapy.

Around 1910, a Frenchman named R.M. Gattefossé burned his hands badly and contracted gas gangrene, which he successfully treated with Lavender essential oil. Afterwards, he coined the term “aromatherapy.” He was not the first researcher to write about this form of therapy, but he was the first to recognize the therapeutic use of essential oils as a discipline in itself (more on Gattefossé here).

Later, Dr. Jean Valnet coined the term “aromatic medicine.” He was also French (you can find his literature here and a brief biography here). Dr. Valnet has been made into the face of oral and undiluted use of essential oils. However, his research was much more widespread and focused on aromatherapy and essential oils as treatments for illnesses.

Nowadays, Gattefossé is hailed by many as the “father of aromatherapy.” He has been grouped together with Valnet, thus building the idea of a French “school” that supports widespread essential oil ingestion.

The French “school”

As medicinal aromatherapy took root, it began to engage pharmacists and physicians all over Europe; however, many were in France. In 1978, Dr. Paul Belaiche published a study on the clinical use of essential oils in the treatment of infectious and degenerative diseases (more information on Belaiche here). Jean-Claude Lapraz, Christian Duraffourd, and Dominique Baudoux have all contributed enormously to the understanding of the medical activity of essential oils as well.

In 1980, French chemist Henri Viaud published a study on the purity and quality criteria that essential oils have to meet in order to be suitable for medical purposes. Then, in the 1990s, Dr. Daniel Pénoël and Pierre Franchomme provided the medical aroma text of the decade. Today, we have the Endobiogeny sector with Doctors Lapraz and Duraffourd for that purpose (learn more about that here).

The contributions of these French and Belgian doctors and pharmacists have greatly added to the understanding of how to incorporate essential oils into medical treatments. This has become known as the “French method.”

The British “school”

Meanwhile, I’ve seen Marguerite Maury associated with the British School, though she was Austrian-born and studied in France. Maury did train beauty and massage therapists in London, but she also trained therapists all over Europe. She was Valnet’s student, too, though she had different goals for aromatherapy and a different perspective. She wasn’t aiming to medicate people in the way Valnet and his fellows were. However, her teachings were just as valid and are most often used in conjunction with other forms of aromatherapy. (See more on her here).

The separation of aromatherapy methods into “schools” really began in the early 2000s when one of Dr. Daniel Pénoël’s lectures included a joke that became truth.

Dr. Pénoël, whose speaking style is very charismatic and humorous, described the differences between the three schools in this way:

“The German system of aromatherapy (smell) is comparable to platonic love. You cannot make babies with platonic love. The English system is like flirting. You still cannot make babies. The French system of aromatherapy is like ‘The Full Monty,’ and it will make babies!”

So, although Dr. Pénoël’s statement had a joking quality to it, it was taken very much to heart.

In addition, Pénoël had previously lectured in California in 1989 and 1990, showing audiences his “living embalming” technique. He saturated an ill woman’s tissues with repeated undiluted applications every 30 minutes. We saw him drip large amounts of oils on her back and use a hair dryer to dry them on her skin. Many of my colleagues were witness to this. Not long after this event, Gary Young started spreading a similar method called Raindrop Therapy, which he supposedly learned from a Lakota medicine man named Grandfather Wallace Black Elk. Black Elk’s children and tribe have since denied Young’s claim, and you can read a direct letter on that subject here.

The Influence of Multi-Level Marketing Companies

After Pénoël spoke at the Young Living convention and had his book published by the company (Pénoël, D. & R. – Natural Home Health Care Using Essential Oils. Editions Osmobiose, La Drome, France 1998), Young Living began using the idea of different “schools” within their marketing campaign. It makes perfect sense from a business perspective; telling people to perform undiluted medical treatments like this and oral use, too, sells more oil than diluted topical or atmospheric use. This was the beginning of the “schools” myth. Meanwhile, these marketing campaigns purport that the French method is superior to other, non-medically focused forms of aromatherapy. 

And so began the use of undiluted oils on spines to correct scoliosis, along with daily oral use in capsules or water to treat many serious medical conditions. This is essentially the practice of medicinal aromatherapy by the masses, which I absolutely believe our beloved French aromatherapists never intended. Now all the other copycat companies repeat the same “joke,” making it appear real to newbies searching on the internet!

The German “school”

One aspect that especially confuses me is how Pénoël came up with the idea of the “German” school. Some sites say it’s because Germans find inhaling essential oils similar to walking in a forest with streams and brooks. But I think we all enjoy that, no? Why would this be relegated to a German school of thought?

It’s all very confusing and unclear, in my opinion. After all, at the Atlantic Institute of Aromatherapy, I teach topical use, oral use, and inhalation, and I am not French, German, or British. I’m a USA born-and-bred southern gal! I’ve also benefited from training all over the world with French, German, British, Australian, and American aromatherapists, leaders, and experts.

The Truth Behind the Myth

Someone recently asked me which school I subscribe to, and my answer was this: None of them! I teach and use essential oils and other natural products internally, externally, and environmentally.

I will use essential oils and natural products internally if I’m ill, but not on a daily basis because there is no need and they contain no nutrients. When using oils topically, I dilute them because it’s safer, more economically effective, and it covers a wider area. I apply essential oils daily in creams and lotions, and I inhale them daily in my environment; I’ll also inhale them from a diffuser if I’m congested. Most importantly, I don’t subscribe to any one school, because I subscribe to all of the schools. All of the so-called schools, together, make up aromatherapy. No matter the particular method of aromatherapy, it’s important to be well-trained in the safe use of essential oils.

Mostly, I’m baffled by this school myth because it attempts to rewrite aromatherapy history in the United States—and I was there for much of that history, starting in the 1970s. I saw aromatherapy come to America via herbalists; we’ve had companies here since the ’70s. I’ve worked with scientists and industry leaders like Martin Watt (UK), Dr. Trevor Stokes (Australian), Robert Pappas (Greek/American), Tony Burfield (UK) and Michael Kirk-Smith (Ireland)—to name just a few. I was part of the Purdue Initiative that ultimately led to the formation of the ARC (Aromatherapy Registration Council) exam. See some stories from this time on my Vintage Aromatherapist Blog.

Recounting my experiences

For 40 years, I’ve actively been studying essential oils and essential oil safety. I’ve been involved in the industry since early 1980, long before the idea of these schools ever took root. I will not allow aromatherapy history in the USA to be rewritten. As long as I’m alive, I will recount my true experiences with it. 

So please trust me. You’re better off focusing on all aspects of aromatherapy and learning how to use each one safely and effectively. Don’t worry so much about the schools! And help stop this myth from taking over our history.

Learn more HERE.

Dedicated to those who tried to make the joke truth.

We can’t help but say the joke is on you.